Posts from May 2017

A Mother’s Day Story with Jane Iredale: Cruelty-Free Makeup

May 14, 2017

DSC_0145

Happy Mother’s Day! I want to introduce you to someone very special to me. Everyone meet Chaucer, my little bunny son! A little over a year ago I adopted this handsome little fur ball and since then he’s become something of a therapy animal to me. Between his constant snuggles and his tiny, delicate soft kisses, he provides me so much joy. It wasn’t until recently though that I realized I wasn’t maintaining a beauty lifestyle that honored my love for my rabbit and all animals.

It seems obvious: Why would any human willfully harm or torture an animal? The sad reality is that so many big corporations in the beauty industry still test products on animals. Even with the prevalence of the “cruelty-free” stamp on a package, it’s still highly likely animal testing was used on the individual ingredients that make up the final “cruelty-free” product. Companies aren’t even required to label their products to reflect whether they’ve been tested on animals — it’s more of an honor system, very loosely controlled.

DSC_0196

There came a moment one afternoon that I was reading articles on the Internet with Chaucer asleep on my chest that I stumbled across one that made me weep. It discussed the horrifying details of makeup companies testing on animals and it broke my heart. I pictured my baby bunny being forced to not only have his body used as a canvas for chemicals but also to have to live an existence without love or affection. If I wouldn’t want this fate for my own rabbit, how could I condone it happening to any animal? It was at that exact moment that I went into my bathroom and looked at the makeup in my drawers and realized my consumer choices were impacting the fate of living beings everywhere. I was horrified.

DSC_0151DSC_0108

Upon throwing away just over half of the makeup I owned, I began to research makeup companies that I could stand behind 100%. The one at the top of this list was Jane Iredale and here’s why:

  • jane Iredale is a certified cruelty-free cosmetics brand, recognized by both Leaping Bunny and PETA for their voluntary commitment to no animal testing at every stage of product development and manufacturing.
  • Jane Iredale, the founder, was inspired to develop a makeup that was good for the skin by her career in the entertainment industry where she saw actresses and models struggling with the ill-effects of the many kinds of makeup they wore. jane iredale was the first line of makeup in the industry to have skin care benefits.
  • The brand is committed to empowering women of all ages and nationalities through the belief that true makeup artistry comes not from trying to make a face conform to the latest fashion trends, but from enhancing the wearer’s natural beauty and, as a result, allowing her personality to shine.
  • They pledge to use sustainable and healthy ingredients in their products and are aware of their overall impact on the environment.

Today, Chaucer and I are going to introduce you to jane iredale’s new 2017 Spring collection.

DSC_0157DSC_0127

In Touch® Cream Blush: Glide on this moist, cream-to-powder blush stick for soft, dewy and completely natural looking radiance.

Benefits:

-Wear alone, under powder blush for a natural look or over top for more drama

-Can also be used on eyes and lips

-Easy to use stick for touch-ups on the go

-Provides a radiant, lit-from-within glow

-Key Ingredients: Macadamia Esters hydrate and soothe, Beeswax gives antimicrobial protection

DSC_0211DSC_0218

PureMoist® Lipsticks: Vivid pigments blend with nourishing natural oils and fruit extracts for petal-soft lips that feel, look and taste amazing.

Benefits:

-Proven soothing properties of Moringa Butter saturate the lips with vitamins A and C, while Coffee Seed Extract infuses with even more antioxidant protection

-Orange Peel Wax, plus ultra-moisturizing Avocado and Sunflower Seed Oils, protect the delicate lip area and give a luxurious, conditioned and quenched feeling to the lips

-The organic Pomegranate and Blackberry Extracts are unique luscious flavors that stimulate the senses

DSC_0136DSC_0206

PurePressed® Eye Shadow Triples: From elegant to edgy, these silky, richly-pigmented, long-lasting and easily blended eye shadows can create any look.

Benefits:

-Crease-resistant and long-lasting

-Gentle and safe for sensitive eyes

-Can be used wet or dry and as a brow filler, blush or lip stain

-Key Ingredients: Boron Nitride helps shadow adhere and glide while diffusing light, Pine Bark Extract protects skin and calms inflammation

DSC_0120DSC_0209 DSC_0191DSC_0113

A great introduction to jane iredale products is their Pure & Simple Mineral Makeup Kit. I’m wearing medium light in these photos.

DSC_0103

I regret knowing that it took owning my own rabbit to really understand the importance of cruelty-free makeup. No matter what though I’m glad my eyes were opened to the truth, and I hope too that you can also benefit from mine and Chaucer’s story.

Do your research and not only look on the packaging of your makeup but also search the Internet. Without our voices, this will not stop. Use social media to spread the message. The recognition that animal testing is unnecessary will only become more mainstream if consumers pressure legislators to enact laws to protect animals. Collectively, we can achieve this.

DSC_0094

What makes it so we humans think we can claim ownership over another creature’s life and wellbeing? Together we are all God’s creations and make up a beautiful whole. So much more can be done to show we care for one another- humans and animals alike. How powerful it is to be able to support a makeup company that actually builds up women and empowers everyone to feel beautiful just as they are. This Mother’s day I hope you can think about more deep and substantial ways to support the women in your life, especially through the lens of beauty & empowerment.

DSC_0093Photography by Centered Images


Special thanks to Jane Iredale for collaborating on this post


LOVE,

Blog-Signature-Hannah

Shop Local: Rustic Arrow

May 7, 2017

DSC_0271

Tucked away off of Main Street in Freeport, Rustic Arrow is one of our new favorite Maine-based stores. Their sleek, yet whimsical aesthetic pulled us in, and their adorable clothing and gifts kept us shopping for hours.  At The Fashion Cookbook, we value and strive to support local artisans. Rustic Arrow embodies everything we could ever want in a shopping experience. Also, both owners are inspirational #girlbosses that we look up to and we couldn’t help but share their incredible story with you… Enjoy!

DSC_0320

Tell us a little about yourself? Rustic Arrow is a free-spirited, contemporary boutique bringing you fashionable apparel, accessories, and home products.   We are located at 25 Bow Street in the heart of the Freeport Maine shopping village.  Rustic Arrow is locally owned and operated by co-owners Natalya and Sarah. We offer a full-size range of apparel from junior to plus.  Our mission is to always create a fun and inviting atmosphere where customers are inspired to look and feel amazing.  Our goal is to bring affordable, fun fashion to everyone while supporting local, emerging designers in Maine and throughout the USA.

DSC_0267DSC_0293DSC_0240

What inspired you to start the store? Our partnership was born out of the mutual desire to express ourselves in a new, creative and meaningful way.  We have different backgrounds – Natalya in NYC fashion and Sarah in business and finance.  We have structured our business model to play off of each other’s experience and strengths.  We both understand that owning a business is hard, especially in the early years.  We share a strong sense of commitment to our families and to our business and we know that we can rely on each other to keep both working well!  The sense of fulfillment in building something from the ground up – that can hopefully someday be passed down to our children is one of the many things that keep us going!

DSC_0225DSC_0259 DSC_0229DSC_0231DSC_0257DSC_0284DSC_0296I got to try on entire outfits in the store. How cute is this?! I ended up buying these flare jeans and will style them in an upcoming outfit post. DSC_0252

Where do you see yourself in five years? In the next five years, we would like to move into a larger space which would allow us to expand our offerings and further develop the custom shopping experience.  We would like to bring in more emerging, independent designers as well as mix in some awesome vintage pieces!  We will continue to concentrate on building a brand that customers can rely on to help express their identity… not just through fashion but also through home decor and beauty and wellness.

DSC_0244DSC_0243DSC_0234DSC_0262 DSC_0263DSC_0266DSC_0235DSC_0294DSC_0298

What advice do you have for budding female entrepreneurs? Our advice to any entrepreneur is to believe in yourself and never give up. If you give energy to your dreams, amazing things can happen.  Stay focused and patient and learn how to tap into local resources.  We started this business with a tiny budget and huge intentions and we were able to grow immensely throughout our first year!

DSC_0311DSC_0306DSC_0312

With Mother’s Day right around the corner, here are five great gift ideas:

Airplant in Box

Geode Natural Stone Necklace

Plantable Seed Paper Greeting Card

Rose Citron Bath Salt

Maine State Necklace

DSC_0302DSC_0314DSC_0254DSC_0337DSC_0342

After I was done shopping I attended a terrarium-making workshop put on by Natalya and Sarah. I’ve always wanted to own a terrarium and it was so exciting to make my own from scratch! For just $35 they provide the terrarium, soil, stones, moss, and a selection of plants. Oh, and did I mention they also provide wine and snacks? Honestly, it makes for such a fun Friday night. To sign up for the next one be sure to follow them on Instagram.

DSC_0323DSC_0349 DSC_0348DSC_0343


Photography by Centered Images

LOVE,

Blog-Signature-Hannah

All rights reserved © The Fashion Cookbook · Theme by Blogmilk + Coded by Brandi Bernoskie

Branding by Veda House